QR Code Press

QR codes a big hit with law enforcement agencies in Florida

03/01/201203/01/2012 Sam Lambert

As QR codes become more mainstream, consumers are growing more comfortable and familiar with the black and white, blocky patterns. People most often see these codes in association with marketing campaigns from companies looking to engage mobile consumers. In Florida, however, the codes are much more than simple advertising tools. Throughout the state, law enforcement agencies are beginning to use to codes to help solve crimes and distribute important information to the public. At the Boca Raton Police Department, the codes are coming in handy as a way to remind…

Interactive packaging beginning to gain momentum in the world of business

08/22/201108/21/2011 Jesse Collins

The advance of technology brings many changes to the various industries of the world. Emerging marketing techniques centered on the mobile industry have come to redefine advertising as a whole. With the advent of these new marketing strategies, consumers have come to expect more interactive forms of advertising. QR codes are playing a vital role in delivering dynamic content to consumers, and the marketing industry may be on the verge of and interactive explosion, according to Datamonitor, a leading independent market analysis firm. More companies have been making use of…

New survey shows QR code usage on the rise

04/10/2011 Stephen Vagus

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

Will QR codes make it to the next level in mobile marketing?

03/17/2011 Stephanie Beck

Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of…