QR Code Press

QR codes scanning apps present on 32 percent of German smartphones

03/13/201303/12/2013 L. Green

Forrester research has found that while the capability is there, it’s not always being used. The result of a new Forrester Research study have just been revealed and have indicated that among Germans with smartphones, 32 percent have apps for scanning QR codes installed on their devices. However, it also determined that among them, very few scan on a monthly basis. Among smartphone owners, only 8 percent in total – regardless of whether or not they have an app on their devices at the moment – scan QR codes on…

QR codes used by party hosts to share WiFi details

01/01/201304/11/2014 Sam Lambert

Simply framing a smartphone barcode is enough to answer a common guest question. One of the most commonly asked questions by party guests these days has to do with the password to use a host’s wireless internet, and it can now be answered with the quick scan of QR codes framed on the walls. This provides convenience for both hosts and for the guests of parties and get-togethers. Neatly hanging framed QR codes in the main areas of the home, or displaying them in places where guests tend to tuck…

QR codes are common, but so is their poor use

11/27/201211/24/2012 L. Green

Though quick response barcodes are widely used, many companies still aren’t applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. This poor user experience is leading consumers to shy away from continuing to scan the barcodes. Fortunately, as the use is still relatively new, there are enough consumers out there who have not yet scanned QR codes that…

QR codes app from ScanLife makes sharing easier

11/22/201211/21/2012 Julie Campbell

A new integrated application gives users the opportunity to “like” their favorite barcode scans. A brand new version of the ScanLife app has been released just in time for the start of the holiday shopping season, allowing smartphone and tablet users to “like” certain barcode scans and instantly create wish lists on their favorite social networks, such as Facebook and Twitter. The goal is to make it easier to discover the very best barcodes and the products associated with them. This new feature is only one of a series that…

QR codes data from ScanLife shows scanners have high engagement motivation

11/14/201211/14/2012 L. Green

Research has shown that those who use the barcodes are highly interested to learn more. The findings of a study performed by ScanLife about people who scan QR codes has revealed that these consumers are very interested in learning more about products and services, which makes them a very appealing target to marketers. This could offer an important new way to generate conversions as well as loyal customers. The research conducted by ScanLife involved the study of the use of 200 QR codes which had been scanned thousands of times…