QR codes patent for workplace digital signage awarded to the Marlin Company

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This patent involved the creation of an interactive experience between the digital signs and the mobile devices of employees. The Marlin Company has just announced that it has now received its third patent for QR codes that are displayed on digital signage in the workplace, helping it to secure its position in the use of these barcodes within this niche. The Wallingford, CT company has now received U.S. Patent Number 8,516,527 for this use of the barcodes. The company considers itself to be one of the pioneers in workplace digital…

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QR codes patents from NeoMedia to be licensed to Kraft Foods

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The giant food company has recently been conducting research regarding barcodes and NFC technology. Though much of the media’s attention has been focused on NFC technology due to the mobile payments debates, QR codes are still at the center of the current mobile marketing activity, and a new deal has only highlighted that fact. NeoMedia Technologies has just signed on its first brand licensee for its 2D barcodes. The company describes itself as being a pioneer in the field of QR codes, and has now signed Kraft Foods Group on…

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QR code patent between Microsoft and Neomedia draws more attention to the barcodes

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This could also mean the end to the Microsoft Tag in mcommerce, once and for all. Just as Apple prepares to unveil its own Passbook QR code based service, it appears as though Microsoft has also focused its attention on mcommerce barcodes, with the help of Neomedia. That latter company has just announced that it has granted worldwide rights to license its patent portfolio. Among those to benefit from the 74 QR code patents that are contained within Neomedia, is Microsoft. The financial details of the deal between the two…

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