Breweries pick up QR code technology for mobile marketing

QR Code Advertising

Though QR codes have been picking up speed as mobile marketing tools across many different industries, it has been observed that breweries in particular are jumping on the two dimensional barcode bandwagon to help to improve the contact that they have with consumers. This has been noted both on products that are purchased by consumers for home use, as well as those that are displayed in pubs and bars. The Welton brewery’s Hot Chestnuts ale has been making a significant effort in this light, with a QR code displayed directly…

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