QR Code Press

QR codes bring consumers directly to your business

02/19/201402/19/2014 Jesse Collins

Quick response codes are expected to take off this year as they never have before. QR codes and other forms of two dimensional barcodes that are compatible with mobile devices (such as smartphone and tablets, among others) are expected to achieve broad scale use among consumers, this year, after having been consistently popular among brands and marketers for some time now. These quick response codes provide consumers with rapid and direct access to information, deals, and more. Consumers are looking for a better and faster way to gain access to…

QR codes to be further rolled out by Pernod Ricard

02/05/201402/19/2014 Julie Campbell

The success of the launch in China has led the company to expand the quick response codes program. Pernod Ricard has announced that it intends to broaden its existing program of QR codes used to fight the problem of counterfeit products, sending it into the African and South American Markets. The company has previously enjoyed considerable successes following the program launch in China. The French company’s spirits have been labeled in China in the first wave of the program that used QR codes on approximately 25 million bottles, so far.…

QR codes added to nautical charts from UK Hydrographic Office

01/30/201401/28/2014 Julie Campbell

The UKHO has included quick response codes on their standard paper charts. The UK Hydrographic Office has now added smartphone friendly QR codes to the standard features of its standard nautical charts, making it possible for the users of their paper versions to be able to use their tablets or smartphones to be able to access additional status information. Through the use of the quick response codes, the user will gain access to more up to date data. Scanning the QR codes redirects the users to the page that is…

QR codes enhance College Athletic Department

01/29/201401/27/2014 Julie Campbell

This new quick response system at Emerson College will reduce the need for program printing. Emerson College has become the latest educational institution to discover the practical benefits of using QR codes, as their Athletic Department has now implemented them to help to reduce the need for printing out programs. As smartphones and tablets have become very common, so have quick response code scans. This has allowed organizations such as marketers, brands, and even schools to be able to use QR codes to bridge the gap between the real world…

QR codes stamped onto paper money leaps the Chinese firewall

01/20/201401/22/2014 Julie Campbell

Residents of China have found a surprising way to sidestep censorship through bank notes. It has recently been reported that a series of one yuan bills have been stamped with QR codes with writing underneath that translates to “Scan and download software to break the Internet firewall.” These quick response codes are being found on paper money already in circulation. The QR codes were first spotted on money on January 12 when a Mrs. Wu from Wuhan received a one yuan note with a quick response code in its corner…