qr code message Archives

QR codes allow consumers to send a message in a (beer) bottle

12/29/201412/27/2014 Julie Campbell

This quick response code service from an Argentinean beer has been advertised with a series of entertaining commercials. Andes, a beer brand from Argentina, has now launched a new marketing campaign that includes the use of QR codes in order to allow people to be able to send video messages to the recipients of a bottle of the product. The campaign has involved the release of a series of funny commercials to illustrate the use of the service. The entire idea behind the use of the QR codes is that…

Turkish soccer fans use QR codes to insult opposing teams

01/31/2012 Jorge Gonzalez

QR codes may have risen to prominence because of their use in marketing, but the codes are famously versatile and are beginning to catch the interest of people all over the world. While consumers have become leery of the codes because of their ability to hide malicious content, they are growing more comfortable with using the codes themselves. This is particularly true in the world of sports, where fans have begun using the codes to sling insults at supporters of opposing teams. In Turkey, soccer fans have been using QR…