Naturtint USA Drives Consumer Web Traffic with QR Codes

QR Code Contest for Naturtint

Smartphone Codes Let Consumers Easily Find Stores and Enter Contests By scanning Quick Response (QR) codes on mobile devices, consumers can quickly get customized information and special promotions from International Trade Routes, the exclusive importer and distributor of Naturtint® natural permanent hair color in the U.S. Women consumers of fashion and beauty products are embracing these codes that enable instant, direct and efficient communication and engagement. Custom QR codes are being used successfully in ads for the natural permanent hair color appearing this winter in Glamor, Vogue, Elle, Women’s Health,…

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Eenox launches new QR code management service called Qube

QR Code Analytics

Eenox, a web technology startup founded in 2011, has launched a new QR code management service called Qube. As QR codes become more widely known amongst consumers, companies are starting to see how important it is to keep control of their QR codes. Code management services are not especially new to the world of QR codes, but many are quite similar to one another. Qube aims to be different through the use of emerging geolocation technologies that will help companies learn how to place their codes effectively. The service utilizes…

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Simple QR code technique could help marketers build more effective campaigns

Mobile Commerce

QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…

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QR codes and NFC to be supported by Microsoft Tag

Microsoft Tag qr codes

Microsoft has announced that its mobile barcode service, Microsoft Tag, will be supporting near field communication (NFC) and QR code technologies. The software giant is hoping that by adding these additional capabilities to its Tag mobile barcode service, it will be able to reduce or even eliminate the current confusion that consumers have regarding the different types of mobile barcodes that are currently available. According to the general manager of Microsoft Tag, Aaron Getz, Microsoft Tag is offering support for the two most common types of two dimensional mobile barcode…

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Codee Software announces the release of its QR code product business edition

Small Business Mobile ad success marketing

Codee Software Inc. has announced that it has launched its first business product, which is called the Codee Business Edition and will help small and medium size companies to manage their QR code campaigns. The complete package includes the generation of QR codes, as well as analytics for their scans, and the management of mobile content of 10 unique barcodes. Moreover, it includes an unlimited number of monthly QR code scans. The product is aimed at companies that are hoping to take part in the m-commerce marketplace, which is currently…

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