U.S. Army launched QR code initiative to connect with the people

U.S. Army QR Code Campaign

The context in which QR codes can be used is expansive. Though the codes were originally developed by Denso Wave to track inventory for Toyota, use of the codes has branched out into the marketing industry to great success. The codes became popular in Japan and can be found nearly everywhere in big cities like Tokyo, but their influence spread quickly to the U.S. Now, the codes have become a staple in marketing, especially among marketers keen on grabbing the interest of smart phone users. The appeal of QR codes…

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Everyone should have a little QR code in their daily diet

The food industry is making use of QR codes more these days. Pul Foods, a leading manufacturer of nutritious cereals and snacks, has announced that they will be partnering with Altimo, a software development firm that makes specialized landing pages for businesses. Pul Foods will be using the codes on their packaging and, using Altimo’s software, will construct landing pages that will offer product information and other digital content. Pul Foods will begin using the codes as part of the launch of their most recent snacks. Company CEO, Dr. Deepa…

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