qr code linked to video Archives

Vogue Australia adopts QR codes to reach out to mobile consumers

02/02/2012 Sam Lambert

The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having to battle the steep learning curve. Vogue Australia has included a QR code in its latest issue, hoping to…

Japanese tsunami monuments get affixed with a QR code to help those remember the disaster of this year

12/26/2011 Stephen Vagus

Nine months after a disastrous earthquake struck off the Northern coast of Japan, the government has completed the first of 500 monuments that are meant to commemorate the lives lost in the tsunami that was generated by the powerful quake. The first “Tsunami Memory Stone” is located above a beach in Kamaishi, Iwate Prefecture. The monument is inscribed with a traditional Japanese proverb concerning tsunamis. The monument also plays host to a QR code, which will let people remember that fateful day. The QR code can be found at the…

Thwapr announces addition of automated QR code generator

11/08/201111/08/2011 Julie Campbell

Thwapr has announced that its Content Management Dashboard will now include a QR code generator that will allow mobile video marketers to use the tool while keeping their time and expenses down. Thwapr Inc. is a company that specializes in services that monetize and mobilize branded video content. Its addition of QR codes means that every time a user uploads one of their videos onto its platform, a QR code will be automatically and simultaneously generated. This will mean that the user will require a much smaller amount of time…

Colorful and Interactive Marketing Signage

03/07/2011 Jennifer Goula

Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…

European insurer is catching the world’s attention with QR Codes

03/05/201103/10/2011 Jesse Collins

Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers. Axa is no stranger to QR codes. Earlier this year, the insurer constructed the…