qr code linked to movie trailer Archives

Fox Searchlight Pictures releases new film trailers via QR codes

08/26/201108/26/2011 Stephen Vagus

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…

Designer QR codes show up all over LA promoting new movie

08/01/201108/01/2011 Jesse Collins

The practice of promoting films through QR codes is becoming more and more popular. Usually, the codes are tucked away in the corner of posters and other print material. However, there may be promise in using a designer code as the focal point of the promotional effort. Such a code is in use for the upcoming movie Bob and the Monster – a documentary about musician Bob Forrest and his struggle with drug addiction. The posters are popping up all over Los Angeles, California, and the QR code taking up…