Tag: qr code linked to mobile site

QR code campaign designed by university to promote the city of Bristol

John Montgallo
University of Bristol

The University of Bristol, in partnership with Peloton Design, has created an innovative new marketing campaign that uses QR codes and iconic images of the city in order to broaden awareness of both the place and the school. The Discover More campaign’s first ad involved an image of Brunel’s Suspension Bridge, which is one of the most recognizable landmarks in the city. The image was made out of QR codes, which formed segments of the towers of the bridge. The advertisement has received a great deal of attention and applause…

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Stoughton Police Department adopts QR codes to stay connected with the public

Sam Lambert
Downtown stoughton wisconsin

Police officers in Stoughton, Wisconsin, are taking a new approach to staying connected with the public. The Stoughton Police Department (SPD) has begun plastering QR codes on their patrol vehicles. The codes were tentatively used by the police department earlier in the year and seem to have been successful. In the coming months, all SPD vehicles will be adorned with the code in an effort to engage a society that is growing increasingly entangled with smart phones. QR codes are well known, by now, for their ability to connect with…

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Designer QR codes show up all over LA promoting new movie

Jesse Collins
QR Code Poster

The practice of promoting films through QR codes is becoming more and more popular. Usually, the codes are tucked away in the corner of posters and other print material. However, there may be promise in using a designer code as the focal point of the promotional effort. Such a code is in use for the upcoming movie Bob and the Monster – a documentary about musician Bob Forrest and his struggle with drug addiction. The posters are popping up all over Los Angeles, California, and the QR code taking up…

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An ad campaign that will not drain your mighty wallet!

Jesse Collins

Dynomighty Design, a company known for its innovative and whimsical products, has embarked on a new marketing campaign for the Might Wallet brand. The company is making use of QR codes as an inexpensive form of advertising. Traditionally, the costs of advertising have kept small companies away from TV spots. With QR codes becoming more popular, however, more companies are realizing how they can use mobile technology to offset the costs of ad space. Terrence Kellerman, president and designer at Dynomighty Designs, had been searching for a way to get…

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Italian winery announces new QR code on label

Stephen Vagus
Wine QR Code Linked to Carpineto's Mobile Site

Carpineto, a popular winery in Italy, has announced that they will be using QR codes as part of their black label brands to be released in the coming months. The winery boasts of being the first Montepulciano winery to make use of the codes and hopes that they will offer a robust customer experience. The codes will be linked to a mobile website and will present viewers with detailed information regarding the wines as well as offer tips for service and pairing the wines with food. QR codes first appeared…

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