Quick response codes are already used in a variety of multimedia formats, from product packaging to websites. They can now be scanned using apps on most smartphones, becoming ever more ubiquitous as fun ways to share information. One interesting venue in which QR codes can be used to enrich the user experience is within gaming. Today’s video games are already highly technologically advanced, giving users the ability to step into virtual realities and play games from the viewpoint of highly complex characters. It’s helpful to take a closer look at…
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Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season
According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…
Read MoreShelter pets benefit from QR codes through the Purina ONE initiative
Purina ONE has announced the start of two new initiatives to help benefit pets living in shelters, including one involving the use of QR code stickers which can be found on the front of packages of its dry cat food. Every time one of the barcodes is scanned, Purina ONE will give a donation of $1- up to a maximum of $30,000 – to feed pets living in shelters. Furthermore, the “Bowl-by-Bowl” program is starting at the Facebook page for Purina ONE, allowing its visitors to take simple quizzes that…
Read MoreDairy Queen injects interactivity in new fundraising campaign for the Children’s Miracle Network
When it comes to raising money for a good cause, mobile technology can be used to great effect. Dairy Queen will be incorporating QR codes into their latest fundraising campaign hoping to take advantage of the widespread use of smart phones and other mobile devices. The company will be using the codes for their 2011 Miracle Treat Day, a campaign that will turn every Dairy Queen in Canada into a fundraising center for the Children’s Miracle Network. Mobio Technologies, a mobile marketing solutions firm based in Vancouver, Canada, is providing…
Read MoreDairy Queen adds Blizzard cups featuring QR codes to mobile marketing campaign
Dairy Queen’s 2011 Miracle Treat Day campaign will be featuring Blizzard cups with QR codes that can be scanned using smartphones in order to instantly donate money to the Children’s Miracle Network charity. Mobio Technologies, Inc. (formerly known as Mobio Identiy Systems, Inc.) have announced the creation of 7.9 million Blizzard cups that are enabled with a Mobio-enabled QR code. These cups have already been distributed to every Dairy Queen location in Canada, in preparation for the charity campaign that started on July 18, 2011. Beginning at the start of…
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