Authenticity QR codes let Chinese consumers verify Australian olive oil production

olive oil authenticity qr codes

Producers from Australia are labeling their bottles with quick response codes to assuage concerns. Australian olive oil producers are adding authenticity QR codes to their product labels. They designed the quick response codes to redirect to a personalized video geared toward Chinese consumers. The marketing strategy, called Australian Authentic, is meant to verify the authenticity of the product. The goal of the authenticity QR codes is to assuage consumer concerns and is predicted to double Australian grower returns. Chris Mercer, Western Australian olive producer and Australian Authentic chairperson, said the…

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