QR Code Press

QR codes hidden under bottle caps reveal much more information

07/01/201306/29/2013 Julie Campbell

A North American company is now tucking the barcodes under the lids of its bottles. Crown Closures North America is grabbing hold of the mobile marketing potential offered by QR codes by printing the barcodes under each of their bottle caps in order to be able to provide a swath of information to consumers from a very limited space. The effort aligns well with the results of recent studies that have indicated that more consumers are scanning. A recent survey conducted by Pitney Bowes, for example, reported that in the…

QR codes are helping auto dealers to boost transparency

04/27/201304/24/2013 Jennifer Goula

Dealerships are beginning to use the barcodes to help to appeal to consumers seeking further information. Auto dealers are the latest to observe the potential that is offered by the number of consumers who are carrying smartphones, and how QR codes can appeal to those individuals by providing a larger amount of information about the vehicles being sold. This can help to improve transparency, which is vitally important in the current auto sales ecosystem. By using QR codes, dealers can offer more information about a vehicle’s features, options, price, colors…

QR codes used by GM in Malibu rentals

04/19/201304/17/2013 L. Green

The auto manufacturer is placing the barcodes in certain fleets of Chevrolet rental vehicles. General Motors has revealed that it is now placing QR codes on the vehicles of certain rental fleets as a part of an overall marketing strategy to help consumers to learn more about these vehicles. The auto maker has not failed to notice the popularity and efficiency of the barcodes in marketing efforts. These QR codes have already been spotted in some of the Chevrolet Malibu rental cards that are being rented out through Enterprise. They…

QR codes used by Nestle to share information

02/05/201302/04/2013 Stephen Vagus

Nestle launches new initiatives involving QR codes Nestle, the largest food company in the world, is launching a new initiative involving QR codes. The company has made use of the codes in the past for the sake of mobile marketing, so it is no stranger to the way the codes work. This initiative will expand throughout the company’s prolific product portfolio and is designed to appeal to consumers that are interested in learning more about the Nestle products that they purchase. Codes used to offer nutritional information The QR codes…

Art In Public Places brings QR codes to Knoxville, Tennessee

10/21/201110/21/2011 Jennifer Goula

Art in Public Places Knoxville, a public art initiative that it part of the city’s overarching art program, has adopted QR codes as a way to make the various art pieces set up in downtown areas more engaging for smart phone users. The codes will be affixed to description plates for more than 22 sculptures and will hold information concerning the piece and its creator. Art in Public places has teamed with U.S. Cellular, a wireless telecommunications company, to make the imitative possible. U.S. Cellular will be creating the codes…