QR Codes Rising Across Application Industry During Pandemic

QR Codes Rising Across Application Industry During Pandemic

QR codes are rising across the application industry during the pandemic. In 1994, the Quick Response (QR) code evolved from typical scanning barcodes. Notably, the QR code is nearly 10 times faster than the original barcode. At first, QR codes were mainly available as mobile applications on smartphones. However, this robust tech is now used for numerous services, processes, and procedures across the world. As a mobile application developer, it is essential to understand why the QR code is so prevalent in the industry today. This way, you can build…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Study shows that 50% of U.S. smart phone owners have scanned QR codes

QR Code

A new study from Chadwick Martin Bailey, a mobile market research and analysis firm, shows that smart phone owners are still somewhat divided on how they feel about QR codes. The study focused on how people are using the QR codes they encounter. The codes have been used in a wide variety of marketing campaigns, mostly ones in which companies distribute discounts amongst consumers. Some codes are beginning to show up that, when scanned, allow consumers to make purchases. The study notes that discount distribution continues to be the most…

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Report shows the growing popularity of QR codes around the world

QR Code Growth - Image from 3GVision

3GVision, a leading mobile technology company specializing in barcodes, has released their latest report concerning the global growth of QR codes. The company has been releasing these reports at regular intervals for the past two years as a way to help those invested in mobile marketing gauge the progress of QR codes. The report shows that consumers throughout the world are beginning to make use of QR codes. Should these trends continue, the codes are likely to become one of the most powerful marketing tools in the world. According to…

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The use of QR codes is still increasing

QR Code Mobile Marketing

comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…

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