The brand has brought a number of trends together in its apparel-based promotional marketing. Bacardi Rum launched a new QR code apparel promotional campaign just in time for Paris Fashion Week and is bringing together a number of trends to complete its design. The quick response codes were combined with musician partnerships and streetwear collabs. Bacardi worked with producer Boi-1da and streetwear brand NAHMIAS to create a branded apparel line featuring a QR code that can be scanned. Anyone who scans the barcode will be able to listen to music…
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QR code beaded bracelets use traditional art to share storytelling history
The jewelry can be scanned with a smartphone to share Navajo Native American history. November is National Native American Heritage Month and as a part of its celebration, new QR code beaded bracelets have been created to share a traditional craft and storytelling at the same time. The attractive and eye-catching jewelry can be used to communicate storytelling information. The idea of using QR code jewelry to share history through smartphone scans isn’t as new as it might seem. Clearly, the use of barcode scans using a phone is new,…
Read MoreQR code T-shirts promote contactless voter registration
A new youth-led voting initiative is making it possible to keep a safe distance while registering. A new youth-led voter registration initiative in the city of Philadelphia is using QR code T-shirts to encourage people to register to vote while keeping a safe distance from others. The initiative was officially launched this week by the Mayor’s Office of Youth Engagement (OYE). The OYE is using the QR code T-shirts to build voter registration, particularly among young voters, leading up to the November 3 general election. The effort is an extension…
Read MoreFashionable QR code jacket uniquely designed to the personality of the wearer
QR codes aren’t always a basic pathway to a website or a mobile payment transaction. You’ve likely seen your fair share of QR codes on product labels, business cards, or for making payments, etc., but have you ever seen a personalized QR code jacket? Julie Helles Erikson has done just that, creating a fashionable garment designed to merge the wearers’ physical and digital lives, reports designboom. The garment revels the different personalities of the wearer. The QR code jacket is composed entirely of woven quick response codes. The purpose of…
Read MoreQR codes are working their way into fashion
QR code neckties could represent a new form of mobile marketing instead of business cards. A company called QR Tie is taking the barcodes in the form of QR codes into a new direction by working them directly into men’s neckties that would allow a person’s fashions to link directly to information stored online. The ties come in a number of different styles and allow the wearer to decide when the barcode is visible. Among the styles that are available for the ties featuring QR codes is The Charlie, which…
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