QR code use is missing the point for consumers

Scan QR Codes

Though marketers love them, they’re not delivering what customers expect from them. A QR code has become a fast favorite for brands and companies who are looking to step into mobile marketing and use a technique that is quick, versatile, and extremely inexpensive. For the companies, these barcodes are great, except that they’re not using them right. A new eMarketer study called “QR Codes: Marketers Keep Hitting Go, but Consumer Adoption Still Slow”, it shows that the percentage of consumers is increasing, but not as fast as it could. From…

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