QR Code Detective: Is your campaign mainstream enough?

QR Code Detective

This week, the quick response code investigators looked at consumer comfort level with scanning. The QR code has certainly become mainstream, as they can be found just about everywhere we look, nowadays, from billboards to product labels and from magazine ads to store signage and displays. But as common as these barcodes may be, the actual scanning has not yet become as typical. The barcodes and the services are out there, but for the most part, consumers have yet to get on board with the idea of taking out their…

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