QR Code Detective: When don’t you want to use a barcode?

QR codes - no cancelled

Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in which it may be best to forgo their use. It is tempting to add quick response codes to…

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QR Code Detective: Are restaurants serving up great mobile marketing?

QR code detective - restaurants

Businesses from fast food to fine dining are using quick response codes, but are they doing it right? This week, our investigators were interested in the use of the QR code to provide various types of experience to their guests, but discovered that not all experiences are created equal, as is the case in the mobile marketing of retailers. Quick response codes are appearing on everything from signage to the actual restaurant menu. Earlier this week, it was reported that McDonald’s has launched a new campaign as the official restaurant…

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QR Code Detective: Do tech experts use the best barcode marketing techniques?

This week, our investigators asked if companies focused on technology use quick response codes to their best advantage. Over the last few weeks, the QR Code Detective investigators have been examining the perfect ways to take advantage of quick response codes and they have looked into a broad spectrum of different applications of these barcodes in order to see how they have been used by different brands and mobile marketing firms. This week, we took a look at the usage of these black and white squares by more tech focused…

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QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

QR Code Detective - Bank of America App

Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s and don’ts of using quick response codes in order to skyrocket the potential…

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QR Code Detective: Is your barcode visible but inconvenient?

QR code detective - michaels art store and eggs

There is a growing problem with quick response codes that are easy to see but inconvenient to scan. This week, our investigators observed a number of QR code placements that were highly visible so that they would certainly attract the attention of the user, but that would require the user to go out of his or her way to actually scan them. When a quick response code is inconvenient to scan, the odds are that people won’t do it. In order to make sure that people will have the greatest…

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