qr code cookies Archives

QR codes on cookies make a splash in an ebook store campaign

11/21/201211/20/2012 Julie Campbell

Four Directions, is using the smartphones of café patrons to help spread the word about its digital offerings. The ebook store called Four Directions has just announced the launch of a unique advertising campaign that it has implemented, using QR codes to encourage mobile device owners to learn more about what they have to offer. The quick response barcodes were created and put into place by a team at Grey Group. Grey Group is an advertising based in Hong Kong. It came up with the interesting way of promoting the…

Microsoft celebrates one year anniversary of the Kinect with a pop-up café in Hong Kong

01/04/2012 Stephanie Beck

In Hong Kong, Microsoft is celebrating the one year anniversary of the release of its popular Kinect device for the Xbox 360. The Kinect has become a widely used peripheral for the console and has garnered a major following in the technology community. The device makes use of sophisticated motion-tracking technologies that allow gamers to immerse themselves in games by using their body to control various aspects of their gameplay. Beyond the gaming industry, the Kinect has grown popular with augmented reality developers. Microsoft has opened a pop-up café on…

Juchem introduced the Qkie – a cookie with its own QR code

11/04/2011 Sam Lambert

Juchem Gruppe, a German food company, has introduced a new product that can actually interact with consumers. The company has unveiled the Qkie – a small cookie with its very own edible QR code. Juchem teamed with The German Research Center for Artificial Intelligence to make the codes possible. Each code is printed on edible paper, which can be placed on the cookies after they have been baked. Consumers can customize the codes to link to online content. Edible QR codes are nothing new, but Juchem is the first food…