Tag: qr code commercials

QR codes can star in films through QRmovie technology

Julie Campbell
QR Codes in commercials

Typically found on product packages and in magazine ads, now they can be animated and adaptive. There has been a great deal of controversy surrounding the use of QR codes, as some are used very well and effectively, while others have become annoying enough to cause many marketers to roll their eyes. The latest technology is breaking away from more standard uses of the barcodes. A new effort is now being made by a company based in Hamburg, Germany to try to make QR codes cool again. They are attempting…

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European insurer is catching the world’s attention with QR Codes

Jesse Collins

Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers. Axa is no stranger to QR codes. Earlier this year, the insurer constructed the…

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