Smartphone using motorists in Michigan to experience a new drunk driving enforcement campaign

QR Codes

In Michigan, hundreds of restaurants and bars will be taking part in a campaign that uses QR codes on drink coasters to make it easier for drivers who drink to find a safer alternative to get home than getting behind the wheel. The campaign was created by the Office of Highway Safety Planning (OHSP) as an element of their drunk driving enforcement campaign for spring. When the barcode on the coaster is scanned, the smartphone app will provide the user with a number of different local cab company options as…

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