The three S’s of mobile marketing today: Shop, Socialize and Scan!

With well over 5 billion people subscribing to mobile services, it’s no wonder that the mobile internets use has gone ballistic. Mobile internet is growing bigger, faster than traditional desktop internet did; and use of mobile internet is driving the mobile device growth rate at a phenomenal speed compared to any past (computer) technology. The newest technologies are merging the digital and physical world; with real-time speed.   It’s hard to believe that the first mobile phone call was made back in the 1970’s. It is equally hard to imagine…

Read More

Finding new ways to interact with art

The Museum of Photographic Arts in California is changing the way visitors experience exhibits. As technology continues to evolve, artists are finding new ways to display their talent. To keep up with changing times, the museum will be making changes to how art is presented and will begin using QR codes to achieve this goal. Museum director, Deborah Klochko, likens this use of new technology to the time when photographic processes were first introduced back in 1839. “There was an excitement about the importance of what photography could provide,” says…

Read More

Large media firm in India uses QR Codes to win over consumers

Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…

Read More

QR codes enable charity to up holiday donations

City Harvest, a food donation organization in New York, will deliver 8.5 million pounds of food for the holiday season as a result of using QR codes in their information campaign and donation drive.  The said organization, which provides emergency food to shelters and communities, employed QR codes on their print ads, Facebook page, phone booths, shelters and other public places that enable people with smart phones to scan the code and look at the information and make a donation right away. The code gives the user an option to…

Read More