Top QR code marketing uses so far in 2012

QR codes in mobile commerce

Though mobile barcodes are gaining in popularity, only some brands are using them properly. QR code campaigns are continuing to appear everywhere consumers look these days, but while some brands are offering truly inspired promotions, others are falling behind with drab and boring uses that are discouraging consumers to perform a second scan. Companies that do find new uses for the barcodes are standing out significantly. The following are some of the top campaigns for QR code use that have occurred this year. They are considered special due to the…

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Café Causette launches new campaign to find the best mini-burger

QR Code Marketing

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong Kong and believes that QR codes are the best way to accomplish this. By scanning…

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Spektacle Magazine releases new QR code broadcasting book

Unique QR Code

Spektacle Magazine has announced the release of a new book entitled “Broadcasting on Paper” which is designed to help print media such as newspapers and magazines to provide their readers with exciting new features based on QR codes. The book shows a number of ways in which a QR code campaign can be created, using step-by-step instructions, which include everything from selecting the best form and design of barcode to use, to deciding how to make them visually appealing, and then managing the codes that have already been created. The…

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Codee Software announces the release of its QR code product business edition

Small Business Mobile ad success marketing

Codee Software Inc. has announced that it has launched its first business product, which is called the Codee Business Edition and will help small and medium size companies to manage their QR code campaigns. The complete package includes the generation of QR codes, as well as analytics for their scans, and the management of mobile content of 10 unique barcodes. Moreover, it includes an unlimited number of monthly QR code scans. The product is aimed at companies that are hoping to take part in the m-commerce marketplace, which is currently…

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