QR Code Press

QR codes could be threatened by up and coming technologies

11/07/201211/06/2012 Julie Campbell

QR codes in Mobile commerce Magazine Ads

If the barcodes aren’t used properly, their use may turn out to be nothing more than a fad. At the moment, QR codes are used practically everywhere, from mobile marketing to ticket purchasing and everything in between, but with so many new technologies on their way in, these barcodes could be at risk if users are not careful. Companies need to make sure that the barcodes are used strategically for engaging consumers. Along with the popularity of QR codes has come a swath of weak and irrelevant campaigns that have…

Top QR code marketing uses so far in 2012

07/29/201207/27/2012 Julie Campbell

Though mobile barcodes are gaining in popularity, only some brands are using them properly. QR code campaigns are continuing to appear everywhere consumers look these days, but while some brands are offering truly inspired promotions, others are falling behind with drab and boring uses that are discouraging consumers to perform a second scan. Companies that do find new uses for the barcodes are standing out significantly. The following are some of the top campaigns for QR code use that have occurred this year. They are considered special due to the…

Café Causette launches new campaign to find the best mini-burger

03/15/201203/15/2012 Jennifer Goula

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong Kong and believes that QR codes are the best way to accomplish this. By scanning…

Maserati uses customized print ad QR codes to allow consumers to build their car

02/25/2012 Julie Campbell

Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. When scanned using a mobile device, the consumer is redirected to an optimized site…

Spektacle Magazine releases new QR code broadcasting book

02/09/201202/09/2012 Julie Campbell

Spektacle Magazine has announced the release of a new book entitled “Broadcasting on Paper” which is designed to help print media such as newspapers and magazines to provide their readers with exciting new features based on QR codes. The book shows a number of ways in which a QR code campaign can be created, using step-by-step instructions, which include everything from selecting the best form and design of barcode to use, to deciding how to make them visually appealing, and then managing the codes that have already been created. The…