Fox uses massive QR code campaign to promote its new movie “Chronicle”

QR Code on Billboard

Fox has used a QR code billboard promotion to reach the NFL playoff game audience in order to spread the word about the upcoming release of its found footage style horror film called “Chronicle” which will open on February 3. The production company is hoping to appeal to tech-savvy viewers watching the wildcard game between the Atlanta Falcons and the New York Giants, by airing a five second-long “billboard” clip of a QR code. Viewers who have smartphones and tablets and who have downloaded a QR code scanner app can…

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QR codes show up in small town in Michigan where few people know what the codes are

St. Joseph, Michigan Downtown

When a small business adopts QR codes for their marketing efforts they tend to attract a lot of attention, especially if that business is in a small town. Such is the case in St. Joseph, Michigan, where Richard Daly, owner of a local theater, has plastered a large QR code on a billboard. While QR codes have proven successful in a variety of marketing campaigns, Daly’s code has been met with a vast amount of uncertainty. The problem lies in the fact that most residents of St. Joseph have never…

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