QR code billboard promotion Archives

The importance of having a QR code scanning app on a mobile device

01/14/201201/14/2012 Julie Campbell

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more information about a story, receive updated information about that topic, or can use a…

Fox uses massive QR code campaign to promote its new movie “Chronicle”

01/10/201201/10/2012 L. Green

Fox has used a QR code billboard promotion to reach the NFL playoff game audience in order to spread the word about the upcoming release of its found footage style horror film called “Chronicle” which will open on February 3. The production company is hoping to appeal to tech-savvy viewers watching the wildcard game between the Atlanta Falcons and the New York Giants, by airing a five second-long “billboard” clip of a QR code. Viewers who have smartphones and tablets and who have downloaded a QR code scanner app can…