Tag: qr code best practices

Report highlights some of the pitfalls in QR code use that could break marketing campaigns

Stephen Vagus
QR Codes

Though QR codes have been used extensively in Japan, many companies using the codes in the U.S. have yet to follow the examples set by the Eastern market. Many of the businesses and marketers using the codes do so as a way to quickly engage consumers. This instant-satisfaction treatment has proven successful, to an extent, but marketers could see much better results by avoiding simple pitfalls. The Mobile Marketing Association has released a new report detailing some of the problems facing the use of QR codes. The report offers up…

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Number of adult American QR code users increases by 1 percent since 2010

Sam Lambert
QR code

A new Forrester Research study’s findings have been released, and they show that among American adults, 5 percent are using QR codes with their smartphone devices. This is an increase of 1 percent over last year’s figures. When compared to the adoption by consumers, QR code reading software has grown significantly more quickly, while at the same time the adoption of the codes by companies using the 2 dimensional barcodes as a part of their marketing strategy has grown at a notably slower rate. According to Julie Ask, the author…

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Proper use of QR Code marketing can be the “WOW” factor your business needs

Stephanie Beck
QR Code

It is predicted that by the end of 2011, smartphones will have made up at least half of the mobile market. Though this does mean that using QR codes offers businesses a significant opportunity to reach new and current customers, very few of them are properly executing their plans. Businesses and mobile marketers are rapidly adopting this technology, incorporating QR codes into their mobile marketing mix. Those that are successful have also identified that the codes are not the point in themselves, but are only the means by which a…

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