QR codes help craft beer brewer to offer recipes

qr codes beer tap

Bonfire Brewing has announced that it has been using creative labels with barcodes on its cans. Bonfire Brewing, a creative craft beer label, has announced that it is using QR codes on its cans in order to share recipes that use its products with the customers who are buying it – or who are considering it in store. This company has used its labels in the past in order to help to draw craft beer drinkers to its brand. Now it has chosen to add QR codes to its cans…

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QR codes campaign is now underway for Newcastle Brown Ale

qr codes beer tap

The mobile marketing effort is based on making a mockery of common consumer stereotypes. Newcastle Brown Ale is starting a new campaign using mobile video and QR codes to help attract the eye of consumers as they mock common stereotypes that many people currently hold about beer that is crafted by hand. The playful mobile marketing campaign is used to be both amusing and informative. For instance, one of the common beliefs is that this type of beer is hard to find and that it is available only at a…

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QR codes successfully implemented by small unique beer company

Beer Bottle QR codes

The owner of 50 Back Brewing Company has launched a highly successful mobile campaign. Though Kimberly Rogers, the owner of 50 Back Brewing Company, generated free QR codes for her company a year ago, it wasn’t until just recently that she discovered how to best implement them for her business needs. Rogers was able to develop a massive mobile marketing campaign that was highly popular. After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt…

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