QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…
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Sharing your art experience with virtual notes
The art world is becoming entangled with technology. As mobile devices become an integral part of society, art institutions steeping themselves in technology in an effort to better connect with their audience. To this end, more museums are opting to incorporate QR codes in their exhibitions. Many have found that this has transformed traditionally melancholy galleries into a full-fledged interactive experience. The codes have found their way to Edinburgh’s National Museum of Scotland, where more than 70 items have been labeled with a code. Alison Taubman, the principal curator of…
Read MoreAn educated consumer is a better consumer
The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…
Read MoreNew app to help renters with QR Code scanning
It can be difficult to find apartments in a big city. It can be even more difficult to find an affordable one. As mobile technology progresses and becomes increasingly embedded into people’s lives, new methods for apartment hunting are cropping up. Habitat Hunters, a real estate service provider for Austin, Texas, has long aided apartment seekers in their efforts. Now, they are adopting QR codes to better serve a new generation of clients that can’t seem to put their phones down. Habitat Hunters was the first real estate and apartment…
Read MoreAxicon Services releases QR code upgrade
Oxford based Axicon Services, a leading barcode verification solution provider, has announced the launching of their latest service to make use of QR codes. The codes will be used to better facilitate registration systems for clients, allowing consumers to sign up for services via QR scanning. Axicon’s customers will also be privy to expert advice from the company’s Barcode Bureau. The codes are able to encapsulate a large amount of data in a comparatively small space. While the codes can be generated for free, a number of agencies have emerged…
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