Could QR codes be replaced by an LED light bulb?

tombstones museum qr codes appearance

A new scannable technology is presenting a potential alternative to quick response codes, but will it catch on? While QR codes are quite useful and are highly practical, many have complained that in terms of aesthetics, all they do is take away from the ad or other form of display on which they have been printed. When a piece of print advertising has been artistically assembled, quick response codes could detract from the look. For this reason, many researchers have been seeking an alternative to QR codes that will be…

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QR Code Detective: Barcodes are alive and thriving in paradise

QR Code Detective - Fairwind

Quick response codes may be something that we always see at home, but they’re with us on vacation, as well! When it comes to the QR code, the majority of people – including our investigators – most commonly associate it with product packages and ads in magazines and circulars, but this week we discovered that they can play a spectacular role in the tourist experience while traveling to an exotic getaway. A traveler vacationing on the Big Island in Hawaii can enhance the experience considerably by scanning. From the airplane…

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QR Code Detective: When don’t you want to use a barcode?

QR codes - no cancelled

Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in which it may be best to forgo their use. It is tempting to add quick response codes to…

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QR Code Detective: Is your campaign mainstream enough?

QR Code Detective

This week, the quick response code investigators looked at consumer comfort level with scanning. The QR code has certainly become mainstream, as they can be found just about everywhere we look, nowadays, from billboards to product labels and from magazine ads to store signage and displays. But as common as these barcodes may be, the actual scanning has not yet become as typical. The barcodes and the services are out there, but for the most part, consumers have yet to get on board with the idea of taking out their…

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QR codes are the heart of a new partnership with Wendy’s

wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

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