Tag: qr code advertising company

Google recommits to QR codes with its acquisition of California startup Punchd

Sam Lambert
Google

Google has had a rocky past when it comes to QR codes. The tech and search engine giant had once adopted the codes for its Places product, which allowed people to “check-in” at their favorite locations by scanning the codes with their smart phones. Earlier this year, Google discontinued its use of the codes, saying that they were neither viable nor attractive enough to justify the company’s support. Now, however, Google seems to have had a change of heart.  On Monday, Google announced that it had acquired a California-based startup…

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TV viewers more likely to scan codes on commercials

Sam Lambert
QR Codes Television smart TV mobile payments

Mobio Identity Systems, a leading developer of innovative QR code solutions for businesses around the world, has entered into a deal with Shaw Media, a Canadian based broadcasting company, which may change the way Canadians watch TV. Mobio believes that each QR code is a potential point of sale, a notion that Shaw agrees with. The deal means that Shaw Media’s advertisers will begin plastering the codes in their commercials, hoping to entice scans from viewers whose attention is largely held in thrall. Smart phones and mobile devices are everywhere…

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