QR code lawsuit aimed at Bath & Body Works for patent infringement

Bath & Body Works QR Code Lawsuit

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out that Symbology was issued the ownership of patents ‘752, ‘773, ‘369 and…

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App based on QR codes for real estate professionals launched

Realtors Use QR Codes for Marketing

WebsiteBox has put out a press release to announce its mobile application and tools for these pros. A recent announcement from technology company, WebsiteBox, has revealed that the company has now launched two new apps, one of which is based on QR codes, to help to complement the other tools that it has to offer for real estate professionals. One app uses quick response codes to help with unlimited tracking, so that marketing efforts can be monitored. The first app uses QR codes to be both created and tracked. These…

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Could QR codes be replaced by an LED light bulb?

tombstones museum qr codes appearance

A new scannable technology is presenting a potential alternative to quick response codes, but will it catch on? While QR codes are quite useful and are highly practical, many have complained that in terms of aesthetics, all they do is take away from the ad or other form of display on which they have been printed. When a piece of print advertising has been artistically assembled, quick response codes could detract from the look. For this reason, many researchers have been seeking an alternative to QR codes that will be…

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QR Code Detective: Is your barcode visible but inconvenient?

QR code detective - michaels art store and eggs

There is a growing problem with quick response codes that are easy to see but inconvenient to scan. This week, our investigators observed a number of QR code placements that were highly visible so that they would certainly attract the attention of the user, but that would require the user to go out of his or her way to actually scan them. When a quick response code is inconvenient to scan, the odds are that people won’t do it. In order to make sure that people will have the greatest…

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QR Code Detective: Are your barcodes moving too fast?

QR Code Detective - barcodes on vehicles

Our investigators have spotted a number of quick response codes on vehicles, this week. As marketers continue to add a QR code to their various marketing materials, they are discovering that there are some places that are more effective than others in terms of generating useful scans, and this week our investigators have looked into the growing number of barcodes that are displayed on vehicles. It appears as though businesses of all size are adding quick response codes to cars and bus ads. While it doesn’t really cost anything to…

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