QR Code Press

Innovative QR code ad campaign launched by Isobar Brazil

08/08/201908/08/2019 L. Green

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

QR code lawsuit aimed at Bath & Body Works for patent infringement

01/20/201701/18/2017 Sam Lambert

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out that Symbology was issued the ownership of patents ‘752, ‘773, ‘369 and…

QR Code Detective: Is your campaign mainstream enough?

06/27/201406/26/2014 Julie Campbell

This week, the quick response code investigators looked at consumer comfort level with scanning. The QR code has certainly become mainstream, as they can be found just about everywhere we look, nowadays, from billboards to product labels and from magazine ads to store signage and displays. But as common as these barcodes may be, the actual scanning has not yet become as typical. The barcodes and the services are out there, but for the most part, consumers have yet to get on board with the idea of taking out their…