More companies are adopting QR codes for their marketing campaigns. The use of the codes most often stems from a need to reach a new generation of consumer that is immersed in mobile technology. Indeed, many retailers have catered their marketing efforts to a specific demographic – consumers between the ages of 14 and 24. A new survey from Youth Pulse, a market research firm specializing in emerging trends among young consumers, notes that most of these marketing campaigns are in vain, as younger people are less likely to scan…
Read MoreSurvey: Young consumers unable to use codes because they can’t get them to work
