Survey: Young consumers unable to use codes because they can’t get them to work

QR Codes

More companies are adopting QR codes for their marketing campaigns. The use of the codes most often stems from a need to reach a new generation of consumer that is immersed in mobile technology. Indeed, many retailers have catered their marketing efforts to a specific demographic – consumers between the ages of 14 and 24. A new survey from Youth Pulse, a market research firm specializing in emerging trends among young consumers, notes that most of these marketing campaigns are in vain, as younger people are less likely to scan…

Read More