QR Code Press

Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

04/08/201204/07/2012 Sam Lambert

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

QR codes used to help find children who have gone missing

04/07/201204/06/2012 Julie Campbell

QR codes used to help to find missing children Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

Lufthansa adopts QR codes as the insignia for its fleet of planes

04/06/201204/05/2012 Stephen Vagus

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

Annual student sculpture event at Washington University has a new mobile twist

04/05/201204/04/2012 Julie Campbell

QR code art Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. They were submitted to the University City Municipal Arts and Letters Commission.…

Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

04/04/201204/04/2012 Sam Lambert

According to the recent comScore report called “2012 Mobile Future in Focus”, 53 percent of the smartphone owners in Canada have used their mobile device to complete in-store retail related activities. Among the most popular media trends involved QR codes, which have been rapidly taking off as near field communication (NFC) continues to drag its feet to get started and may still be a number of years from becoming mainstream. The report showed that among Canadian smartphone owners, 16 percent used their devices to scan a QR code during the…