QR Code Press

MasterCard launches new application focused on QR Codes

12/02/201311/30/2013 Stephen Vagus

Quick response codes could help boost mobile commerce Quick response codes have long been a powerful marketing and consumer engagement tool. As the codes become more popular, their use in mobile commerce is beginning to grow. MasterCard, which has a relatively strong interest in mobile commerce, has taken aim at QR codes, hoping to make them more attractive and suitable for mobile ventures. MasterCard has launched a new application called QkR, available for iOS and Android devices. The application is capable of scanning any quick response code that a user…

QR codes could be brought to a new level by MasterCard

11/29/201311/26/2013 Julie Campbell

The credit card giant has put the spotlight back onto quick response codes with its Priceless campaign. MasterCard has announced that it will be bringing its Priceless campaign to an entirely new mobile level by using a range of various services and products that are interactive and use QR codes. Among the primary efforts that the company is making is to enhance the transaction experience. It is moving forward on this goal by stepping the transaction process beyond simple functionality and enhancing it for additional features through the QkR smartphone…