Businesses prepare as consumers increasingly shop with smartphones

Mobile Marketing Statistics

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

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Google recommits to QR codes with its acquisition of California startup Punchd

Google

Google has had a rocky past when it comes to QR codes. The tech and search engine giant had once adopted the codes for its Places product, which allowed people to “check-in” at their favorite locations by scanning the codes with their smart phones. Earlier this year, Google discontinued its use of the codes, saying that they were neither viable nor attractive enough to justify the company’s support. Now, however, Google seems to have had a change of heart.  On Monday, Google announced that it had acquired a California-based startup…

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