QR code use broadens in Europe through creative applications

Augmented reality technology being used in entertainment industry by eone plus

Though the adoption of QR codes has been a slow one among American consumers, the use of these barcodes is growing much more quickly in Europe where there have been a number of wide scale creative and practical applications for them. Eurosport, the top sports channel, for example, has launched a Europe-wide campaign that will be utilizing QR codes on air in order to encourage smartphone and tablet using fans to use their mobile devices to access content. This is the first time that the Eurosport Group has taken this…

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