Automaker utilizes augmented reality to market Preve Malaysian automaker Proton recently released its new Preve vehicle to the Asian market. The Preve is physically available in many Asian countries, but its digital availability is much more universal. The automaker has launched an augmented reality application that is available for the iOS and Android platforms. Proton notes that the application will allow consumers to get a great deal of experience with the Preve and its various features before they make a purchase. Augmented reality garnering more attention in the auto industry…
Read MoreAugmented reality application from Proton shows off new vehicle
