At the same time, however, there aren’t many who are still using it, despite their enthusiasm over it. Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms have used this media buying strategy, say the results of a new Interactive Advertising Bureau study. The research was conducted by Ovum and involved the participation of 200 marketing execs. The Internet Advertising Bureau (IAB) has now released its report for 2015 which is…
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