product package qr codes Archives

QR codes are placed under the spotlight by Columbia Marketing

12/18/201412/16/2014 Sam Lambert

Quick response codes are being applauded by marketers on an increasing basis, due to cost effectiveness. When it comes to use as a part of a mobile marketing strategy, QR codes have had a rough start, as marketers have struggled to be able to determine how exactly to get the most out of this very inexpensive method of adding virtually limitless digital content to print ads and product packaging. While many companies have seen considerable success with their barcodes, these results are inconsistent. The appeal for QR codes is considerable,…

QR codes allow QSR to provide truly fast food

08/02/201307/30/2013 Jorge Gonzalez

The appetite of these restaurants for quick response barcodes is proving to be a growing one. If there’s one thing that the top quick service restaurants (QSRs) have in common other than fast food, it appears to be the use of QR codes for a number of purposes ranging from mobile commerce and payments to marketing. Despite the fact that there are even newer technologies than the barcodes, they still have their appeal. Giants including McDonald’s, Wendy’s, and Taco Bell are all using QR codes to help them in one…

QR codes add zip to the mobile marketing at FreshXperts

04/02/201304/01/2013 Jorge Gonzalez

The company has unveiled an entirely new strategy that features the barcodes to connect with consumers. FreshXperts, a produce consulting group, has just unveiled a brand new online and mobile marketing strategy that is using QR codes as a central element to connect with potential customers. The barcodes are being used to make sure consumers can be reached no matter where they may be. The announcement of the new QR codes and mobile marketing plan has come just behind the FreshXperts recent drive to create mobile optimized websites for its…