QR codes used by produce grower to build connection with shoppers

Tanimura produce QR Codes

Tanimura & Antle has chosen to use consumers’ own smartphones to build a better relationship. In order to provide shoppers with more tips and information about the use of their produce, Tanimura & Antle has launched a program using QR codes in the hopes to build a connection with the people who are buying their products. These barcodes could be added to produce without adding any extra bulk. Being able to provide considerable information without adding size or weight was important, as produce is typically weighed in order to determine…

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QR codes on product packages provide added information

Jolly Green Giant QR Codes

The barcodes are now being added to the labels of produce from companies such as the Jolly Green Giant. The supplier of packaging for the Jolly Green Giant produce items has now added the capabilities that it had previously announced, adding QR codes to its labeling so that consumers will be able to scan them with smartphones and learn more about the products. This will help consumers to find out more about the origin of the food products that they buy. Emerald Packaging, a supplier of packaging for fresh produce…

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