Walmart launches new mobile marketing campaign with Procter & Gamble

QR Codes check in

Companies team to promote mobile commerce Walmart has partnered with multinational product manufacturer Procter & Gamble (P&G) to launch a new mobile marketing campaign in New York City. Like other big-name retailers, Walmart has become enamored with the concept of mobile marketing. QR codes, in particular, have managed to capture a great deal of the company’s attention, partly due to their aptitude at engaging consumers. The retailer’s latest initiative is aimed at promoting online and mobile shopping in the city, hoping to show off the convenience of remote shopping through…

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