Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon to receive a digital makeover that will make it significantly more interactive than its…
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Augmented reality could be the savior of print
Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The advent of mobile technology has lead to a decline in print, with many publications struggling to establish some relevance to consumers that have become enthralled with their smartphones and tablets. Interactive technology may be the key to catching the attention of consumers, and augmented reality has begun to emerge as a favorite for the print industry. Layar and…
Read MoreAurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper
Augmented reality may just save the print industry Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…
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