QR Code Press

Print could survive the technology revolution with the help of augmented reality

09/10/201109/10/2011 Jennifer Goula

Augmented reality seems to take a leap ahead with every passing day. The technology has, indeed, come a long way since its early days where its development was stunted by the lack of hardware capable of supporting it. Now, however, games, movies and advertisements are being centered on the technology. As more businesses begin to adopt augmented reality, they are discovering the myriad possibilities of the technology. One such possibility would have augmented reality save the whole of the print industry single-handedly. Print has been on the decline since the…

When two worlds collide

04/02/2011 Stephen Vagus

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

The three S’s of mobile marketing today: Shop, Socialize and Scan!

03/19/2011 Jesse Collins

With well over 5 billion people subscribing to mobile services, it’s no wonder that the mobile internets use has gone ballistic. Mobile internet is growing bigger, faster than traditional desktop internet did; and use of mobile internet is driving the mobile device growth rate at a phenomenal speed compared to any past (computer) technology. The newest technologies are merging the digital and physical world; with real-time speed. It’s hard to believe that the first mobile phone call was made back in the 1970’s. It is equally hard to imagine…