Tag: PowaTag

The Mall aims to make mobile commerce more dynamic

Jorge Gonzalez
xbox mobile commerce augmented reality

Xbox One now features The Mall, an online store that leverages numerous technologies Owners of Microsoft’s Xbox One can now visit a virtual mall, through which they can purchase products using nothing more than their mobile device. Aptly named “The Mall,” the new feature was developed with the aid of Von Bismark, a prominent e-commerce organization, and Powa Technologies. The Mall will also make use of the Microsoft Kinect, giving consumers a more dynamic way to shop for products online by leveraging the power of augmented reality. Kinect allows shoppers…

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L’Oreal launches mobile payments for instant purchases

Julie Campbell
augmented reality mirror makeup cosmetics lipstick mobile payments

The company has announced the start of the drive that runs through a partnership with Powatag. L’Oreal USA has now entered into a new partnership with Powatag, for the purpose of giving consumers the chance to use their smartphones to make mobile payments and instantly complete m-commerce purchases through interactions with print and television advertisements, retail stores, e-commerce, and even social media. The Powatag app gives shoppers the ability to make a purchase whenever they want, with greater convenience. This mobile payments app makes it possible to make a purchase…

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Tesco begins testing PowaTag mobile payments app

Stephen Vagus
mobile payments Europe

New test aims to see how PowaTag can engage mobile consumers visiting Tesco Tesco, the UK supermarket giant, has launched a one-week test of new mobile payments technology from Powa. The retailer will be using the PowaTag application in order to facilitate mobile transactions from customers. Tesco has become very interested in mobile commerce in recent years and was one of the first in the UK to experiment with “pop-up” stores. These stores use QR codes to sell products to consumers using mobile devices. App can scan QR codes and…

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Mobile payments app to be tested out by Tesco

John Montgallo
tesco mobile payments

The company will be running a trial of the PowaTag mobile app at its Soho store on Dean Street. Tesco has revealed that it running a trial of the mobile payments app called PowaTag for the first time in order to enhance its strategy to be able to improve the speed of its lunchtime rush experience. This grocery store giant is working with the mobile app in order to trial the payments experience and speed. The trial will be running in the Soho area of London for a week at…

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