The company has announced the start of the drive that runs through a partnership with Powatag. L’Oreal USA has now entered into a new partnership with Powatag, for the purpose of giving consumers the chance to use their smartphones to make mobile payments and instantly complete m-commerce purchases through interactions with print and television advertisements, retail stores, e-commerce, and even social media. The Powatag app gives shoppers the ability to make a purchase whenever they want, with greater convenience. This mobile payments app makes it possible to make a purchase…
Read MoreL’Oreal launches mobile payments for instant purchases
