postal service mobile marketing Archives

SpyderLynk uses QR code to help boost direct mail promotion from U.S. Postal Service

05/18/201205/18/2012 John Montgallo

SnapTag users receive additional discount so smartphone consumers can shop directly. Leading marketing technology business, SpyderLynk, which was also the creator of the trademarked SnapTag (a barcode similar to a QR code), has announced that it will be taking part in the 2012 Mobile Commerce and Personalization Promotion from the U.S. Postal Service, through an offer of its Buy-it-Now Mobile Commerce barcodes within the consumer direct mailers throughout the summer months. This promotion by the Postal Service is meant to show that direct mail is still relevant to smartphone marketing.…

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

03/30/201203/30/2012 Julie Campbell

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…