Tag: postage discounts

SpyderLynk uses QR code to help boost direct mail promotion from U.S. Postal Service

John Montgallo
Snaptag-Barcodes

SnapTag users receive additional discount so smartphone consumers can shop directly. Leading marketing technology business, SpyderLynk, which was also the creator of the trademarked SnapTag (a barcode similar to a QR code), has announced that it will be taking part in the 2012 Mobile Commerce and Personalization Promotion from the U.S. Postal Service, through an offer of its Buy-it-Now Mobile Commerce barcodes within the consumer direct mailers throughout the summer months. This promotion by the Postal Service is meant to show that direct mail is still relevant to smartphone marketing.…

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Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

Julie Campbell
US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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U.S. Post Office doesn’t have much faith in QR discount campaign

Stephanie Beck
US Post Office QR Code Discount

As mobile technology continues to bridge the gap between the online and offline world, a new use for QR codes has been found. Last month, The U.S. Postal Service proposed a program that would offer commercial mailers a discount if they used QR codes in their postage. The proposal has been approved by the Postal Regulatory Commission, and will be put into effect beginning July 1st of this year. The Postal Service is among one of the first governmental organizations to encourage the use of QR codes. Commercial mailers making…

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U.S. Postal Service offering discounts for QR code usage

Stephen Vagus
US Post Office QR Code Discount

Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…

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