QR Code Press

Are QR codes effective mobile commerce tools?

10/06/201310/04/2013 Stephen Vagus

QR codes are more than marketing tools QR codes are nothing new. The codes have been around for several years and have primarily been used in the marketing sector. Advertisers in Japan initially stumbled upon the engagement potential of the codes after seeing how they were being put to use as inventory tracking tools by their creator, Denso Wave. While the codes have become synonymous with marketing, especially that of the mobile variety, they are much more than advertising gimmicks, and this fact is becoming better understood as more companies…

QR codes and NFC tags appear in pop-up store in Russia

09/11/201309/07/2013 Stephanie Beck

Media Markt leverages capabilities of QR codes and NFC tags Media Markt, an electronics retailer based in Russia, has launched a new shopping experience at a subway station in Moscow. The retailer has partnered with the Moscow Department of Transportation in order to establish a new “pop-up” store, which features both QR codes and NFC tags. The store will be made available in November of this year and will run through the end of the month. Those with smartphones and tablets will be able to purchase products from the store.…

Virtual stores powered by QR codes gaining steam

12/19/201212/19/2012 L. Green

Virtual stores are getting more attention from the retail industry Retailers around the world are growing increasingly aware of the prospects of mobile commerce and how much they could potentially gain from engaging mobile consumers. These consumers are becoming more reliant on their mobile devices to shop and purchase products. Mobile consumers are finding that using their smart phones and tablets to shop is more convenient than traditional forms of commerce, and the retail industry is taking notice. QR codes may soon become the ideal way to reach out to…